Influencers, Youth, and Politics in Latin America

he research “Influencers, Youth, and Politics in Latin America” was conducted by researchers Camila Rocha (CCI/Cebrap), Esther Solano, and Thais Pavez in partnership with the InternetLab team. The research had four objectives: (i) to identify the most popular influencers among young Latin Americans and (ii) understand the reasons that lead young people to follow or not follow influencers; (iii) to comprehend young people’s views on how politicians use social media; (iv) to assess the use of social media and influencers’ content in shaping young people’s opinions.